What is a product roadmap?
A product roadmap is a guide to the vision and direction of a product’s development. It’s a great way to enthuse your users about features and improvements you have planned or are actively working on. It also helps show that your product is being actively developed which can be particularly important when you are ‘heads down’ working hard on changes that may not yet be visible to your customers.
A strong product roadmap is a crucial foundation for product strategy. It is a tool to help you communicate your vision to your team. It provides the team with the ability to plan the future of your product. It helps them define how they want the verticle to progress and gives them a roadmap for the future.
Why should you make your roadmap public?
Although it can be scary, making your roadmap public can be an extremely powerful way to engage your customers and prospective users. A well-designed roadmap communicates the direction of the company and creates trust in stakeholders. It also provides a view into how work will get done and helps people understand if their efforts are aligned with what’s important.
What makes for a good product roadmap?
A good product roadmap is a living document that lays out the strategic plan for your product, and a map of how to get there. It’s a great tool for your customers and leads to understand the direction of your app, but it also serves an important purpose for your team, offering a ‘north star’ goal to strive towards and ensuring focus on your product.
A good product roadmap can help you prioritize features, test your design and build your MVP. It can help you understand where you are in the product life cycle and which features are necessary or not. It’s a way to understand what’s being developed and what’s in development already. It’s also a good way to get early feedback from your users and get your product ready to go.
A product roadmap is a good way to communicate your vision to your development team. You can share your goals and what you think the customer needs in a clear, understandable way.
A well-crafted roadmap will help your customers answer questions like:
- Is this the right product for me?
- Will they add more features I need to do my job?
- Do I believe in the future of this company?
Why is a project roadmap important?
A product roadmap is an essential part of your product development process. This is because you need to be able to explain the direction that your product is going to take in the future. This way, you are able to explain why your product is important to your customers. Additionally, it allows you to have transparency regarding how your product is evolving and what the future may hold.
A product roadmap is a way of showing your plans to your team and to your customer base.